Privacy Policy

Physology Ltd Last updated: December 2025

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Physology Ltd ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website (physologybath.co.uk or any associated domain), book appointments, or receive our services.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Information We Collect

 

We collect information in the following ways:

• Information you provide directly:

  • Name, email address, phone number, and postal address when you book an appointment, fill out a contact form, or subscribe to updates.

  • Health-related information (e.g., details about your condition, medical history, or treatment preferences) provided during consultations or intake forms. This is classified as special category (health) data and is processed with your explicit consent.

• Information collected automatically:

  • Technical data such as IP address, browser type, device information, and pages visited (via cookies and similar technologies—see our Cookie Policy below).

• Information from third parties:

  • Reviews or testimonials you leave on Google, Facebook, or other platforms that we may display on our site (with your permission).

 

2. How We Use Your Information

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We use your personal data for the following legitimate purposes:

• To schedule and provide therapy services (including myofascial release and fascia treatment).

• To communicate with you about appointments, reminders, follow-ups, and treatment plans.

• To respond to enquiries made via our contact form or email.

• To improve our website and services (e.g., analytics).

• To comply with legal obligations (e.g., record-keeping for healthcare-related treatments).

Special category (health) data is only used to deliver safe and effective treatment and is processed on the basis of your explicit consent.

 

3. Legal Basis for Processing

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• Contract: To fulfil appointments and provide services you request.

• Consent: For health data, marketing emails/newsletters, and non-essential cookies.

• Legitimate interests: Website analytics, service improvement, and appointment reminders.

• Legal obligation: Maintaining records as required by professional standards.

You can withdraw consent at any time by contacting us.

 

4. Sharing Your Information

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We do not sell your personal data. We only share it with:

• Trusted service providers (e.g., booking software such as Calendly or Cliniko, email providers, payment processors) who are contractually obliged to protect your data.

• Professional regulators or authorities if required by law.

• With your explicit permission (e.g., referring you to another healthcare professional).

All third-party processors are UK/EU-based or provide adequate safeguards.

 

5. Data Storage and Security

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• Your data is stored securely in the UK or EEA.

• We use appropriate technical and organisational measures (encryption, access controls, secure servers) to protect against unauthorised access, loss, or misuse.

• Health records are retained for 8 years after your last treatment (or longer if required by professional guidelines), then securely deleted.

 

6. Your Rights

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Under UK GDPR, you have the right to:

• Access your personal data

• Rectify inaccurate data

• Erase your data (in certain circumstances)

• Restrict or object to processing

• Data portability

• Withdraw consent

To exercise any right, contact us using the details below.

 

7. Cookies and Tracking

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Our website uses essential cookies for functionality and optional analytics/marketing cookies (e.g., Google Analytics). Full details are in our separate Cookie Policy [link if you have one] or managed via the cookie banner.

 

8. Contact Us

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If you have questions about this policy or wish to exercise your rights:

Email:  info@physologybath.co.uk] 

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ico.org.uk).

9. Changes to This Policy

We may update this policy occasionally. Significant changes will be notified via email or a prominent notice on our website.